ABOUT LAMBERT AM
Lambert Advanced Media is Lambert High School's powerful portfolio of entertainment, news and sports brands. We bring the people, pace, and pride of Longhorn Country together with great storytelling to drive the Lambert culture with meaningful connections. LambertAM believes in intelligent media planning for video content that advances the ever-evolving high school landscape. LambertAM, now positioned as the parent "company" to the original Longshot Productions (established 2018), includes Lambert High School's in-depth news program-LambertAM, The Morning Feed, The Mix, Davision, Criteck Entertainment, Fireside Filmworks, Catch Bass, Focus Media, and Volare, along with two divisions: The Sports Lab and LFX- The Lambert Football Experience. Video content is released on the LambertAM YouTube Channel.
We value the Lambert community entirely.
We develop an educational track for students to learn broadcast journalism, film, multimedia, business management, production skills, administrative and related skills.
Encourage the free exchange of information, resources, culture, and wisdom to the Lambert community.
To be the high school video production trailblazer, setting the new standard for excellence.
We approach our work with passion and commitment to collaboratively create reliable content that is professional, innovative, creative, and fun.
Instructor-Creator/ Chief Storyteller & Media Strategist
Coach Schneider is in his fourth year at Lambert and fourteenth year teaching. He is the Assistant Head Coach/ WRs for Lambert Football. Coach Schneider brings a level of unparalleled passion and excitement to everything he does. He is known for his diligent execution of media and marketing objectives to meet the needs of his students and the high school community. A former industry professional with Turner Broadcasting at CNN, Coach Schneider is experienced in producing award-winning high school video programs acknowledged nationally by The National Academy of Television Arts & Sciences, mentoring the productions of student films garnering international film festival exposure, and implementing a real-world curriculum in the classroom.
Coach Schneider is excited to share his knowledge of television and film production with the enthusiastic students of Lambert. His teaching style is built on personalizing each learning experience with an intense project management methodology. This blazes the trail for a fun, engaging, and unpredictable learning environment where student outcome goals are simple- be pleased with your work and let it speak for itself.
Under Coach Schneider's creative direction, nine media brands and two divisions have launched from Lambert Advanced Media since 2018 as a major transformation of the Lambert AVTF pathway. LambertAM not only provides the Lambert community with a source for credible content, but also provides countless media platforms for student work and growth. With various content marketing platforms, students have options to produce material that best suits their strengths and style.
“Students who enroll in our CTAE Pathways are being provided with a real-life connection to what is being taught in our core classes, and our pathways promote critical thinking and problem solving,” states Coach Schneider. “It doesn’t stop there in the AVTF Pathway at Lambert. The entire pathway is run like business. This is the foundation of CTAE. We are excited to have LambertAM as our managing operation, housing Longshot Productions with nine brands and two sports divisions. We have the entire school covered. Video/film pathway students can attach their work to several brands that meet their interests and build a portfolio of work experiences unmatched anywhere.”
Coach Schneider also teaches Dramatic Writing at Lambert. Dramatic Writing meets the fourth English Language Arts core requirement. Dramatic Writing applies skills to culminate in creating and developing dramatic writing for theatrical media with special emphasis on film and television.
Students in Coach Schneider’s classes exist at the crossroads of real people, real incidents, passion, and differentiation- the monumental four corners of his uniquely engaging learning environment. There are amazing stories on the horizon in Longhorn Country. Coach Schneider’s goal is to unite the people, the pictures, and the pace of the Lambert community, while fueling a superior film and video production program at Lambert High School.
LAMBERT AM EPISODES
AROUND THE HORN
The information contained in this section is provided by The Georgia Department of Economic Development and is provided for educational and informational purposes only. All articles and videos - Copyright Georgia Department of Economic Development
GEORGIA- Georgia-lensed feature film and television productions generated a total economic impact of $9.5 billion during FY 2018. The record 455 film and television productions shot in Georgia represent $2.7 billion in direct spending in the state.
According to the Motion Picture Association of America, the motion picture and television industry is responsible for more than 92,100 jobs and nearly $4.6 billion in total wages in Georgia, including indirect jobs and wages. Since 2010, more than 300 new businesses have relocated or expanded in Georgia to support the industry.
Since the Georgia Entertainment Industry Investment Act was signed into law in 2008, Georgia has become the nation’s most popular site for on-location filming. Direct spending by the film industry has increased from $93 million in 2007, the year before HB 1100 was revised, to $2.7 billion in FY 18.
In addition to the increase in production expenditures, Georgia has attracted major investments from studio and stage facilities. Georgia is now home to more than 1.1 million square feet of purpose-built soundstage space and over 1.2 million square feet of retrofitted soundstage space, up from 40,000 square feet of purpose-built soundstages available before 2010.